Oh. My. Goodness. DELISH. I was expecting this to just be a trend, but I was craving a bagel and not feeling well so I ordered PopUp. Hands down, the BEST bagel I have ever had. It isn't perfectly shaped or uniform in any fashion but the plain bagels were a 10/10. And don't even get me started on the homemade salted butter. I am ready to use it on everything I come in contact with. Do yourself a favor and GO! Totally worth the hype.